Just a few years ago there were calls for religious groups to influence their 'flocks' in the area of biodiversity awareness
and to make it a 'sin' to show disrespect to 'nature'. This movement arose from a book by the eminent biologist E. O Wilson titled 'The Creation: An Appeal to Save Life on Earth' (2006) - available on www.amazon.co.uk. At that time I enthusiastically sent a copy of the book to the Pope, but never hear a thing back. Now there is a renewed effort coming from the money sector (if its not religion, its money!).
A report from The Economics of Ecosystems and Biodiversity (Teeb) project suggests businesses should get involved in saving our biodiversity as there is money in it.
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